Special Advisor: Dr. Gendong Shi
Former National Executive Director of UNESCO’s
Education for Sustainable Development (ESD) Program in China
PEPPA mobilizes businesses, civil society organizations, and individuals to advance public awareness and engagement with the Sustainable Development Goals (SDGs). Through a standardized three-level SDG education system that connects knowledge with real-world action, the program aims to cultivate future-ready global citizens and foster a collaborative ecosystem that accelerates progress toward the 2030 Agenda and a carbon-neutral, sustainable future.
PEPPA’s Theory of Change is based on the principle that awareness + standardized training + practical action = systemic impact. The program builds foundational SDG literacy through public education, develops practical skills through professional training for mentors and youth leaders, and ultimately translates learning into action through real-world sustainability and climate initiatives.
PEPPA is a registered partnership initiative on the United Nations Department of Economic and Social Affairs (UN DESA) SDG Partnership Platform (SDG Action #43875). Guided by experts in sustainability and education, the program operates under a structured accreditation system for training centers, practice bases, and partner schools, with all certificates verifiable through an official certificate verification portal to ensure transparency and credibility.
PEPPA’s SDGs education program integrates SDG knowledge, systems thinking, real-world practice, and impact evaluation.
By combining structured learning with hands-on engagement, it empowers participants to become responsible global citizens equipped with sustainable development competencies.
An education framework built for a Better future.
The Three-tier Training System of SDGs General Education
The SDGs General Education Public Course is a free program open to the public. It aims to empower learning through the power of public welfare, delivering cutting-edge knowledge and practical skills in sustainable development to every individual committed to taking action.
Since 2017, Global Youth Tie has taken the United Nations Sustainable Development Goals (SDGs) as its core focus, guiding nearly a thousand Chinese young people beyond the classroom. From local sustainability research across China, to multicultural exchanges in the United Kingdom, Thailand, the United States, Kenya, and Dubai, and to explorations of ecological and urban sustainability in Australia, the program’s footprint spans the globe.
Through these immersive, real-world experiences, participants engage directly with the essence of the SDGs—exploring diverse global practices, measuring sustainability through firsthand journeys, and turning the world into a living classroom where they can better understand the future and take on their responsibilities.
Former National Executive Director of UNESCO’s
Education for Sustainable Development (ESD) Program in China
Head of the UN SDGs Public Education Program
Senior Expert in International Education Development
Former Senior Official at the United Nations Environment Programme (UNEP)
Founder of the Qinghe Circular Economy & Carbon Neutrality Institute
Senior Expert in Carbon Finance
Founder of E-Hang Carbon Investment
Zhifen Leader Scholar
Investment Director at Beijing Pan-Star Impact Investment
Tsinghua University Graduate
12 Years of Experience in Philanthropy and Impact Investment
Founder of Shenzhen Feixing Education
Zhifen Leader Scholar Specializing in AI Literacy Education
UNESCO MIL Alliance Expert
Former Investigative Journalist and Public Interest Author
Editorial Committee Member of the COP15 Children’s Research Report Collection
Secretary General of ICE Camp Research Institute
Senior Trainer for International Camp Director Certification Programs
